In India’s booming personal care landscape, launching a successful cosmetics brand requires far more than just trendy packaging and viral marketing. It demands a flawless synergy between hard commercial strategy and rigorous scientific research.

Enter LEvee, a rapidly growing personal care brand built precisely on that golden intersection. At the helm of this startup is a dynamic brother-sister founding duo: Aaditya Veer Singh and Kajal Singh. By combining advanced degrees in commerce, botany, and sociology, they have created a brand that acts as a true protective shield (a “levee”) for your skin and hair against modern environmental stressors.

Here is the story of how this powerhouse duo is driving the future of conscious cosmetics.

 Aaditya Veer Singh: The Commercial & Operational Mind

Personal Foundation & Academic Rooting

Born in 2002, 24-year-old Aaditya Veer Singh represents the sharp, analytical edge of young Indian entrepreneurship. Armed with a Master of Commerce (M.Com) degree, Aaditya did not enter the beauty industry based on mere guesswork. His background instilled in him an intricate understanding of corporate finance, macroeconomic trends, and supply chain logistics. For Aaditya, cosmetics aren’t just consumer products—they are a complex operational matrix that requires precision and strategic scaling.

Professional Toolkit: Turning Commerce into Cosmetics

As the Founder of LEvee, Aaditya seamlessly translates his academic expertise into everyday business execution across three massive operational pillars:

• Finance Management: Cosmetics startups often suffer from poor cash-flow management due to steep initial research and development costs. Aaditya’s fiscal expertise ensures lean capital allocation, healthy margins, and smart budgeting for expansions—keeping the brand financially resilient.
• Sales Strategy & E-Commerce Optimization: He actively manages LEvee’s commercial footprint, optimizing its presence across major e-commerce platforms like Amazon, Flipkart, and Instagram to ensure the brand meets customers exactly where they shop.
• Customer Service Excellence: Understanding that a brand is only as good as its reputation, Aaditya oversees the customer support pipeline, transforming buyer feedback into actionable business data.
• Business Studies in Practice: From market segmentation to brand positioning, Aaditya used his academic training to identity a massive gap in the Indian personal care sector: the need for “Clean, Conscious, and Corrective” beauty products that solve specific problems like urban pollution, tanning, and hair fall at accessible price points.

Contribution to the Startup: Production & Growth

Aaditya’s most hands-on impact lies in Production and Business Studies application. He personally oversees the manufacturing partnerships and distribution logistics, ensuring that LEvee’s high-quality standards are consistently met. Under his operational leadership, LEvee has expanded its distribution footprint across critical regional hubs in Uttar Pradesh—including Ambedkar Nagar, Azamgarh, Sultanpur, and Jaunpur—proving that a structured, data-driven sales foundation can scale a clean beauty brand rapidly.

 Kajal Singh: The Scientific & Creative Soul

Personal Foundation & Rare Dual Expertise

Born in 1998, 27-year-old co-founder Kajal Singh brings an incredibly rare and potent academic combination to the table: M.Sc. in Botany and M.A. in Sociology. This dual degree gives her a unique competitive advantage. Her scientific training allows her to understand plant biology, cellular structures, and phytochemistry at a microscopic level. Meanwhile, her sociological background grants her a deep empathy for human behavior, cultural shifts, and consumer psychology.

Professional Toolkit: Merging Science with Human Connection

Kajal utilizes her multi-disciplinary background to anchor the creative, strategic, and human sides of LEvee:

• Product Development Research: This is where her botanical expertise shines. Kajal leads the research and development pipeline, ensuring that LEvee’s formulations leverage the purest, most effective natural actives—such as neem, papaya, and onion black seed—without relying on harsh synthetic shortcuts.
• Marketing & Consumer Insights: Drawing heavily from her sociology background, Kajal decodes market trends and consumer mindsets. She shapes marketing campaigns that speak honestly to real people, steering clear of superficial beauty standards and focusing instead on authentic skin health, barrier protection, and self-care.
• Human Resources (HR) & Culture: Utilizing her sociological insights into group dynamics, Kajal builds and manages LEvee’s internal team, fostering a workplace culture rooted in collaboration, empathy, and shared ethical values.

Contribution to the Startup: Botanical Integrity

Kajal’s primary contribution is safeguarding the brand’s formulation ethics. She ensures that LEvee doesn’t just use natural ingredients as “buzzwords,” but coats them in clinical efficacy. She has been pivotal in perfecting the brand’s signature clean profiles—formulating toxin-free, paraben-free, and sulfate-free products like the Papaya and Neem face washes, the Vitamin C radiance line, and the Onion Black Seed shampoo, Onion Hair Oil haircare range. Her research ensures that every bottle delivers maximum botanical potency directly to the consumer’s skin and scalp barrier.

🚀 The Synergy: Why LEvee Works

The magic of LEvee lies entirely in how perfectly Aaditya and Kajal’s roles lock together.

Where Kajal envisions a botanically advanced formulation that fulfills a deep consumer need, Aaditya builds the financial framework and production line to manufacture it at an accessible price point. While Kajal designs the brand’s aesthetic identity and communicates its heart to the world, Aaditya builds the e-commerce and retail infrastructure to place that product into the customer’s hands.

Together, Aaditya Veer Singh and Kajal Singh are proving that when you combine rigorous business acumen with genuine scientific passion, you don’t just build a cosmetics brand—you build a trusted shield for the modern consumer.